Anurag Basu presents Sunsilk Real FM- a movie inspired by Sunsilk
On 23rd March at 7pm on MTV
Mumbai, 18th March: Hair is always on your side with Sunsilk’s customized and specialized product range role in giving that extra confidence to girls to pursue their desires. It has always been a brand that brought out the best in you, by giving you confidence, encouragement to believe in yourself and strength to move towards your goal.
MTV India and Hindustan Unilever Ltd. bring to you MTV Films a mixed bag of six movies inspired by different HUL brands that will be showcased every month on MTV.
The property kick starts with the film on Sunsilk Real FM on 23rd March 2014 at 7:00 pm only on MTV. The film is presented by the talented Anurag Basu. The story revolves around three friends who help each other out in achieving their goals. Rhea, the protagonist is a 22 yr old girl who is happy go lucky and loves her two friends. Her Dad, who runs a radio station, suffers a heart attack. In the wake of an emergency, coupled with a dwindling radio station, she takes it upon herself to turn things around. Along with her two friends she not only saves the station, but also brings about a welcome change in the programming. Her Dad, who experiences the great work put in by his daughter and her friends through a live broadcast of the show, couldn’t be more proud. A beautiful film about, confident girls, and the camaraderie they share, it also brings to you music from across India, in its truest sense.
Anurag Basu for Sunsilk Real FM says,
So bring out the popcorn and cola, your date with Sunsilk has been set for March 23, 2014 at 7 PM kick-starting with Anurag Basu’s film ‘Sunsilk Real FM’ on MTV.
See you at the movies...this time in your living rooms!
About Sunsilk: Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries. The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself. For 20-something single girls, hair is often an emotional rollercoaster. Sunsilk understands and has designed its wash, care and styling collections to address the most common hair dramas in 80 countries around the globe.
For further information on the product, contact:
Parina Parekh at +919773518679 and firstname.lastname@example.org
Farnaz Bharwani at +91 9920724435 and email@example.com