And the reasons are plenty:
1. The gorgeous color that is bright but not OTT.
2. Matte texture that's long lasting. Lasts for about 4 hours without a meal
3. Only 2 cons though - the shimmer gets all over the place and when the lipstick fades, it makes the lips quite dry making the lines seem very obvious. The lipcolor fades and settles in between the lines.
Now guess which shade is this? You think am sooo unfair to all of you isn't it? The pic must have told you which brand or range is this. So it shouldn't be a herculean task for all of you.
Here's a hint: It's a lovely mauvish color. I will unveil the shade and the lip swatch tomorrow.
Until then bbye and stay beautiful. :)